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Shocolate - a haven for chocolate lovers

On the weekend, fate brought me to a macaron. I had been finishing up my Christmas shopping (yes!) in Brunswick St and was heading home to Collingwood laden with parcels, walking in a light drizzle. A red light prevented me from crossing Johnston so I decided to turn right from Brunswick St and found myself walking past the new chocolate place, oddly named Shocolate. The place was familiar as I had read about it on Fitzroyalty. A sign out the front told me that they had a pastry chef that they called ‘Frenchy’ and naturally the first thing that came to mind was macarons.

Walking in, I was pretty impressed by the space:

I had a look in the display cabinet and saw a very impressive looking ‘macaroon’:

I spy a macaron!

Obviously it was pretty huge and a little unorthodox, being half dipped in chocolate and with an impressive chocolate curl curving out the top of it. I had the option of eating in ($8.50) or taking away ($6.50) so I opted to eat it at home and it was put in a rather large box for me, in an attractive carrier bag.

I got it home and the little curl hadn’t survived the walk, bumping against my other packages:


I was a little bemused by the size of the thing, but it looked pretty good from the side view (although maybe a little uneven):

Biggest macaron ever

Biting in to it, it was quite heavy with a cakey consistency, there wasn’t really that softness that you want in the inner part of the biscuit:

Big bite

It was very sweet and rich. I think it tasted particularly rich because the vanilla bean ganache was probably about 1 cm thick in parts, covered by quite a thin exterior of biscuit. Neither the biscuit nor the ganache had a very strong flavour, despite the visible vanilla bean in the filling.

Working my way through the macaron I was pretty underwhelmed – too doughy, not light enough, too much ganache in parts and dipping it in chocolate didn’t really add a lot, it messed with the texture. I also found an air pocket hidden around the side of it.

All in all, it was a strange macaron experience that left me feeling faintly sick from its richness and size. I certainly wouldn’t be looking to repeat the experience, but I think I will visit Shocolate again for some of its lovely chocolates and the delicious looking hot chocolates.


3/296 Brunswick St, Fitzroy (enter from Johnston St)
Ph: (03) 9415 6556

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5 Responses to “Shocolate’s mammoth macaron”

  1. Maybe giant is their thing – I had a giant Ferroro Rocher at Shocolate which we had to share between 2 people! By the sounds of your macaron experience, maybe it might be better sticking with the chocolate options at Shocolate.

    Jetsetting Joyce

    • Emily says:

      Hi Jetsetting Joyce

      I think you are right on the giant front – I just found the picture of your Ferrero on your blog and it really is oddly massive! I definitely think Shocolate is probably a place to stick to all things chocolate-y and I am very keen to go back and have a hot chocolate!

  2. Heya πŸ™‚

    I found Shocolate last week and it impressed the hell out of me, so much so I made a short video and stuck it on YouTube;


    It’s the first in-store filming and new equipment is on the way, so any feedback is appreciated – from here we start to film the intricacies of the chocolate making process πŸ™‚

  3. Helen says:

    well i was told not to take any photos!… πŸ™
    now instead of sharing a positive delicious chocolate experience I am sharing an embarrassing negative experience…

    • Emily says:

      Hmmm that’s unfortunate.
      I didn’t actually ask if it was okay to take photos, just took a couple of surreptitious ones when they were out the back.
      It’s a bit of a quandry with the photo taking, but I teld to just try to do so quickly and discretely and haven’t had any troubles…

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